Interesting post here: http://ruthlessculture.com/2014/10/24/dont-attack-reviewers/
"Many of the writers who are now compelled to interact with fans in fannish spaces were not members of those spaces prior to becoming authors. Having been told by agents and publishers to set up a Twitter account and get branding, they arrive in fannish spaces expecting the cultural equivalent of an eBay account: Put effort in here, extract money there. Brought to these spaces for entirely selfish reasons, it is not surprising that these authors should find themselves alienated from a set of cultural values devised and maintained by people intent upon using those spaces for different reasons. Faced with a disconnect from the cultural values they have and the cultural values that benefit them financially, some authors choose to either lobby for a new set of rules (as in the case of Robert Jackson Bennett) or lash out at reviewers (as in the case of Kathleen Hale and Ben Aaronovitch) who refuse to act according to the rules that many new authors were lead to expect by publishers who don’t have the time to promote the books they themselves chose to publish."
I've been online since 1993, and I think I know (sometimes) what I'm doing here... but as always, I'm still learning. It is still astonishing to me that some authors don't take the pulse of a community before posting their own work or try to be dishonest to a community they have just joined.